Many people see public relations purely as a means to drive sales, effectively a part of the marketing mix, along with advertising and direct mail. PR can be a highly effective part of a marketing strategy, both in terms of results and costs.

Public relations techniques can be used to promote a product or brand - often by raising awareness amongst its target audience of potential purchasers or endorsers. They can also help organisations selling services differentiate themselves from their competitors.

Partner PR can develop effective, tailored programmes to help sell your product or service.

For a transport client targeting local government, we developed a regional PR programme ensuring coverage in each of the nation's television regions. For a property client, we targeted a national news agency with a local twist on a national issue. This resulted in wall-to-wall coverage, raising awareness of the company's offering.

© Partner Public Relations Limited 2004