Partner PR

Two thirds of all crises stem from ignored issues.

External factors affect your business each day. It could be that an activist group decides to use your firm as a target in order to increase its revenue. The activists may then make noise on the internet and in the media. They may target your stakeholders to turn them against you. Any stakeholder which caves in to their demands is then paraded in the media to increase further the pressure on you to comply with the activists' wishes. And this campaigning success fills their coffers.

Can this become a crisis? Yes, if you don't engage with your stakeholders and deal with their concerns. To counter this risk, you need to implement simple and effective issues management.

Many issues and crises are generated by the great internet free-for-all. For example, perhaps a professional 'junk' scientist cottons on to the idea that criticising the safety of your product will help him raise his own profile. Perhaps he thinks this could earn him some extra cash by helping him to sell an alternative product. Although the association between the two products is there for all to see, consumers and the media lap up his disparaging words. Should you sue or fight him? Should you ignore him and hope he moves on? This is the debate that often ties up organisations and prevents effective action. We take a pragmatic approach to these issues and many others.

When a leading internet company was dragged into the media feeding frenzy over paedophiles, we helped them resolve their internal issues and convince outside bodies to support their change.

When congestion charging was launched in London, we ensured that potential media attacks were neutralised.

When a company faced legislation which would negatively affect its business, we helped it to explain its perspective to politicians resulting in a watering down of the legislation.

We can close down attacks on your organisation, its services and its products. We can help you prevent your issue becoming a true crisis.